Digital Feed Back(数字反哺）Campaign

D&AD New Blood Awards（Google Fonts and HMCT）Digital Feed Back-The current global society presents two contradictory extreme trends:The age structure of the population is getting "older", but the media and technology are getting "newer". In this era, a group of people who” is digital refugees" have emerged.this project is mainly aimed at the Chinese market. While this is a global problem, it is more acute in China due to the 44 years of the one child policy from 1971 to 2015, and also in the 50's and 60's when China was not as wealthy and developed. Moreover, due to the rapid development of China in recent years, the older generation has quickly disconnected from society.Young people, as digital natives, have a responsibility to bridge the generational gap for digital refugees between us and times.